Google to rank your website mobile-first.
It’s finally happening and you better get yourself prepared for September 2020. Google has announced that it will start indexing all websites by their mobile versions beginning in September.
So that means if your site isn’t mobile-first your SEO and as an extension, your Google Ad campaigns will begin to suffer as they get punished by Google.
What is mobile-first mean?
Mobile-first indexing essentially means that Google will not priorities the mobile version of your website content for indexing and ranking in search engine results.
Historically, the index primarily used the desktop version of a page’s content when evaluating the relevance of a page to a user’s query. Since the majority of users now access Google Search with a mobile device, Google will begin primarily crawling and indexing pages with the smartphone agent going forward.
This was bound to happen with the massive explosive growth of mobile usage and adoption over the years, Google’s prior reliance on the desktop version of a site to determine relevancy could cause problems for mobile searchers. Thus they are making a concerted effort to service the relevant to their customers.
Mobile sites, or versions of websites, are often smaller and less copy rich than desktop versions. Causing Google to think it is returning a detailed desktop result and instead of returning sometimes light-weight mobile content for those on mobile devices.
Google started the mobile-first indexing process in 2016 and has been steadily migrating businesses across over the past four years.
How to check if your site is mobile-first
The easy way to do this is to this head over to https://search.google.com/test/mobile-friendly insert your site’s address and let it do its magic.
Conversely, if you have access to your Search Console account you can login and use the URL inspection tool.
If this fails or indicates your site might need some work then making sure you a responsive theme implemented is a massive help.