With everything that is going on, it couldn’t hurt to provide a COVID-19 Checklist for online.

Amongst everything that is occurring with COVID-19 (Coronavirus) managing your digital and online assets are some of the best ways to update your customers/clients.

Using your local business profile such as Google My Business, your website and Schema Markup/Structured Data can be extremely useful for posting updates for customers searching for your business.

I’m sure you’re in the same boat as everyone else is during this pandemic. It is anything but business as usual as websites take massive hits to their traffic,  which in turn means your business is taking equally large hits whether it be sales, bookings, lead generation et al.

If you’re having concerns about traffic I suggest having a look at Google Trends to see if this is consistent across the board and don’t forget to change it to AU.

However, you can take some key steps to keep your customers informed.

Tap into your local business listing

Local SEO is extremely crucial in time like this, as such making sure your business listing on Google MY Business allows you to highlight the measures you are taking during this time.

According to Dan Leibson – VP of Search for Local SEO

“Businesses need to work on modifying their store hours on their key profiles (like GMB [Google My Business] and Yelp) as well as their messaging regarding what they’re doing about COVID-19 via Posts or descriptions in their GMB profile,”

So go through your directory listings, Bing, Google My Business account and even social profiles to post updates. Create some local posts on GMB regularly if necessary which will enable your customers to update information which will mean they won’t be impacted.

Ensure if your hours have temporarily changed they are updated as well.

Your Site

Brands and local businesses like restaurants, cafes, coffee shops etc who are impacted even greater than everyone else should address COVID-19 asap.

Utilising your FAQ section detailing your workflow, products and emphasising safety as well as policy changes regarding existing and future purchases.

You can place structured data for your FAQ relating to this and insert it using this handy schema tool 

Conversely, a dedicated page for COVID-19 can also help similar to Laser Clinics or Essential Beauty releasing statements respectively.

Don’t forget to re-submit your sitemap if you haven’t already.

Finally, implement Structured data

For retailers to ensure your product feeds are up to date to keep up with customer demands. Product schema on your product pages will help with this. The ItemAvailability the structured data type is used to indicate whether a product is InStockOutofStockDiscontinued, has LimitedAvailability, is available InStoreOnlyOnlineOnly and more.

The events industry has been one of the hardest hit with an abundance cancelled over health concerns. Event organizers can set the eventStatus markup property to EventCancelled or EventPostponed on their pages. Google has advised organisers to maintain the original startDate for SEO purposes and until a new date is confirmed.

You can easily update the markup in the eventStatus field as eventRescheduled.

The SpecialAnnouncement type was motivated by the COVID-19 pandemic and created with organisations such as schools, healthcare providers, pharmacies, police, local government and community groups in mind. It allows for date-stamped textual updates with contextualized web links to associate the announcement with a situation, such as the COVID-19 outbreak.


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